Client: Hyundai (brand, automotive, show)

Date: 7-10th April 2016

Location: World Trade Center, Manila


Hyundai new automotive brand campaign

OBJECTIVES

Create interactivity with a fun gimmick for participants of the Philippines largest automotive trade show

Engage auto enthusiasts and industry players with a branded souvenir

Drive online buzz via Facebook sharing and the Instagram hashtag #gustokohyundai

 

 

Hyundai new automotive brand campaign by instaroid

SET-UP

12 hours of service per day for 4 days in a row

One Instaroid Box and a large TV screen displayed at prime location

Creative lucky draw every day with unique prizes: Apple Watches

 


KPI HYundai mac report

RESULTS

270 delighted users

564 prints, 448 unique pictures uploaded

Over 112,000 viewers reached on social media